Ethik

Background

Ethik connects artisan cooperatives to companies looking to introduce ethically-made products into their supply chain, from single items to curated gift boxes to custom orders in lifestyle, fashion, health and beauty. Focused on helping these small businesses thrive with fair pay, consistent work, and long-term growth, Ethik has grown immensely in the past year and was in dire need of a proper, thought out and sustainable brand strategy. Their previous brand was built piecemeal, with disparate elements that didn’t fit into a cohesive visual language nor ladder up to a holistic brand strategy, and an off-the-shelf e-commerce site that did not effectively tell their rich, impactful story. 

Solutions

As lead designer on the project at Big Monocle, I designed a vibrant new brand, including a new, bespoke wordmark, color palette, pattern library inspired by the cultures of their artisans and custom illustration and iconography sets. Their new website was designed to be both a highly functionable marketplace as well as a storytelling platform, built to scale with them as they grow. The new shop is easily navigable and searchable, with filter optionality so users can find a product based on their needs, and an Impact and About section that tells the Ethik story and brand values with clarity.

︎︎︎ www.ethik.co

PROJECT TYPE
Branding & Identity
Logo Design
Print/Editorial
Web Design

STUDIO
Big Monocle

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