RanLife

Background

RanLife is one of Utah‘s leading realtors and home loan providers, competitively differentiated with personable, hard-working realtors and a highly efficient process. But their brand presence was unthoughtful and amateur, headlined by a logo designed by their CFO fifteen years ago. RanLife came to Big Monocle looking to bring their brand into the modern day, with an identity they could build equity in and that visually reflected their competitive, top-tier real estate services.

Solutions

While at Big Monocle, I lead their rebranding effort centered around the key theme discovered during our week-long brand sprint, that buying a home should bring joy and doesn’t have to be so complicated. We started with bringing in a new, contemporary wordmark that speaks to simplicity, featuring a forward moving “i” that set the stage for the supporting identity.  A confident color palette, competitively differentiated with navy and mint, clear and usable typography and a diverse set of graphic devices pull RanLife into the present-day arena, allowing for variation within consistency.

︎︎︎ www.ranlife.com

PROJECT TYPE
Branding & Identity
Logo Design
Print/Editorial
Art Direction

STUDIO
Big Monocle

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